AAW Products / MagnoGrip

Magnetic work gloves, tool bags and packaging for MagnoGrip and Husky, then the AAW Products rebrand.

Scope owned and directed: Four years of product development, packaging and brand for one client: the Husky private-brand magnetic glove and tool-bag lines reviewed with The Home Depot, colourway reskins of the range, gift-box and hangtag packaging, kneepad concepts, and the 2025 AAW Products identity and guidelines.

Brief

PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.

Constraints

Placeholder: Budget, tooling, MOQ, materials, timeline or regulatory constraint
Placeholder: A second real constraint

Process

Activities and deliverables

Activities	Deliverables
Product development: Husky magnetic gloves (pro fingerless, heavy-duty impact, light-duty) and tool bags, The Home Depot review rounds (2022)	Glove and bag concept decks, refined concepts, final bag deliverable
Line reskins: gloves, tool bags and backpacks (2023); colourways matched to the MagnoGrip Premium Line (2025)	Colourway sets per SKU
Packaging: magnetic wristband gift box, magnetic sleeve box concepts, hangtags (2024)	Gift box design, hangtag system
Brand: AAW Products identity (2025)	Primary and secondary logo, palette, type, pattern, business card, apparel mockups, 14-page guidelines
New product: kneepads (2025)	Refined concepts

Name	Discipline	Contribution
TK	Design	TK
TK	Engineering	TK

Placeholder body. Process artifacts, rejected directions and long-form narrative live here using CalloutFigure and image components.

Where the practices met

PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.

Decisions

Outcome

Retrospect

PLACEHOLDER. 40 to 60 words on what you would do differently.