Every project runs through more than one of the three. That is the point, and it is why they are not filed in separate rows. Sort them if you want to.
Founder and product design lead
A B2B platform that productises the product-development process.
Own product design and the design system for a B2B platform, directing information architecture, interface and brand across a multi-sided marketplace.
Creative director
A vintage card shop rebranded without losing the thing that made people come back.
Directed the identity rebrand of a legacy retail store, covering mark, type system, signage and interior environmental graphics.
Creative director and product lead
Magnetic work gloves, tool bags and packaging for MagnoGrip and Husky, then the AAW Products rebrand.
Four years of product development, packaging and brand for one client: the Husky private-brand magnetic glove and tool-bag lines reviewed with The Home Depot, colourway reskins of the range, gift-box and hangtag packaging, kneepad concepts, and the 2025 AAW Products identity and guidelines.
Volunteer coach and creative
Five seasons of creative media for my own wrestling program, built with no budget and no brief.
Ran the creative media for Mount St. Joseph wrestling across five seasons: the season schedule system, match and results graphics, media day photography and video, all built inside MSJ brand standards. Paused when I went back to school.
Founder and creative director
A rentable litter cart, built in a hackathon, run for two years, then deliberately sunset.
Founded and directed the venture. Product design, identity, pitch, and two years of program delivery with the Cincinnati Parks Foundation across 24 committed events.
Design lead
A countertop egg cooker, designed for tooling and a crowdfunding launch.
Owned industrial design and brand for a countertop cooking product, coordinating tooling and packaging through to a funded launch.
Design lead
A kitchen product that turns eggshell waste into garden feed, designed for manufacture.
Owned industrial design and brand for a sustainability-led kitchen product, from first concept through printed prototypes and crowdfunding-ready assets.
Design director
A shooting-form sleeve that trains muscle memory, taken from coaching method to retail kit.
Directed product, brand, campaign and launch photography across a soft-goods training system, coordinating soft-goods design, packaging, and the coach-facing drill pack through to ecommerce launch.
Design lead
A stadium seat organiser, and the identity system built around it.
Owned identity and the digital presence for a stadium seat organiser, covering mark, icon set, guidelines and their application across web and pitch materials.
Creative director
A consumer brand rebuilt for retail scale, from packaging through booth graphics.
Directed brand, packaging, tradeshow and point-of-sale for a consumer brand that scaled to multimillion revenue inside a single year.
Design and production lead
A coffee straw that filters as you drink, taken from concept to press coverage.
Led product design and brand through manufacture, and directed the ecommerce presence for a press-covered consumer launch.
Design and production lead
A non-slip tool mat for aviation mechanics, from prototype to Shark Tank to shelf.
Directed product, brand and campaign for a Time Best Invention, including the printed instruction system and packaging that shipped with every unit.
Nothing under that combination yet. Clear a filter, or ask me about work that is not published here.