Lucas Williamson

Hello! Ni Hao Xin Chao

I build the product, craft the brand it wears and capture the media that sells it.

Founders bring the idea; I bring the map. Fifteen years of taking products from sketch through prototyping, packaging, tooling and the campaign that sells them.

Portrait pending

Three ways I show up

  1. Creative Director

    Strategy and design leadership. Fifteen years setting the direction and holding it across every surface.

  2. Designer

    Brand and product. The object, the identity it wears, the box it ships in, carried through tooling to first article.

  3. Teacher

    Workshops and the classroom. Rose-Hulman, CSEA, MSJ, the Pay It Forward Fund. I give the hours back.

One object, three practices
Placeholder plate for the thesis figure
01 ID Handle geometry, two revisions
02 DFM Draft angle for a 400 unit rotomould
03 BRAND Mark applied at moulded scale
04 PHOTO Lit for the matte texture spec
FIG. 01 Placeholder plate for the thesis figure
  1. 01 ID Handle geometry, two revisions
  2. 02 DFM Draft angle for a 400 unit rotomould
  3. 03 BRAND Mark applied at moulded scale
  4. 04 PHOTO Lit for the matte texture spec
Selected work

All work

Practice
Proof
2018
TIME Best Inventions, and Shark Tank
$3M
Kong, first year. 350,000+ units
$375K+
JoGo coffee straw, crowdfunded
$900K+
SkyValet, crowdfunded
$30K
Green Room first place, and the grant
100
Countries Juiceboxx reached at retail
Pay It Forward

I give hours to students, founders and community projects with no strings and no expectation of return. Judging, keynotes, mentorship, and two years of monthly cleanups with the Cincinnati Parks Foundation.

See the ledger

My ask

Looking for a team that builds physical things and wants someone who can go all the way from the drawing to the first sample.

Get in touch

Open to design leadership roles, and to fractional creative direction.