PLACEHOLDER: the choice that had to be made
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What the choice gave up. Required. The build fails if this is empty
Seatsuite
A stadium seat organiser, and the identity system built around it.
- Client
- Seat Suite
- Year
- 2021
- Role
- Design lead
- Outcome
- 000 Placeholder
- Scope owned and directed
- Owned identity and the digital presence for a stadium seat organiser, covering mark, icon set, guidelines and their application across web and pitch materials.
Brief
PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.
Constraints
- Placeholder
- Budget, tooling, MOQ, materials, timeline or regulatory constraint
- Placeholder
- A second real constraint
Process
Activities and deliverables
| Activities | Deliverables |
|---|---|
| User studies: time-motion trials in a AAA ballpark | Under-seat stadium organizer |
| Soft-goods CAD and patterning: zero-waste pattern layout | Brand iconography, language and visual design |
| Regulatory: MLB and NFL bag-policy review | Packaging |
| DFM and sourcing: Vietnam cut-and-sew, MOQ 3,000 | Production and supply chain |
| Digital launch: Shopify site, TikTok ads, influencer seeding | Shopify store and launch campaign |
Collaborators
| Name | Discipline | Contribution |
|---|---|---|
| TK | Design | TK |
| TK | Engineering | TK |
Process
Placeholder body. Process artifacts, rejected directions and long-form
narrative live here using CalloutFigure and image components.
Where the practices met
PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.
Decisions
PLACEHOLDER: a second real fork
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What it cost
Outcome
- 000
- Placeholder
- 000
- Placeholder
Retrospect
PLACEHOLDER. 40 to 60 words on what you would do differently.