PLACEHOLDER: the choice that had to be made
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What the choice gave up. Required. The build fails if this is empty
Grypmat
A non-slip tool mat for aviation mechanics, from prototype to Shark Tank to shelf.
- Client
- Grypmat
- Year
- 2018
- Role
- Design and production lead
- Outcome
- 000 Placeholder
- Scope owned and directed
- Directed product, brand and campaign for a Time Best Invention, including the printed instruction system and packaging that shipped with every unit.
Brief
PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.
Constraints
- Placeholder
- Budget, tooling, MOQ, materials, timeline or regulatory constraint
- Placeholder
- A second real constraint
Process
Activities and deliverables
| Activities | Deliverables |
|---|---|
| Concept and ID: human-factor sketches, CMF palette | Patented flexible tool mat |
| Engineering and DFM: material selection, anti-slip testing | Brand iconography, language and visual design |
| Tooling: modular cavity molds, T-0 samples | Packaging and point-of-sale |
| Brand and packaging: identity, POS, press pack | Trade show booth |
| Launch: Kickstarter page, tradeshow booth | Kickstarter campaign |
Collaborators
| Name | Discipline | Contribution |
|---|---|---|
| TK | Design | TK |
| TK | Engineering | TK |
Process
Placeholder body. Process artifacts, rejected directions and long-form
narrative live here using CalloutFigure and image components.
Where the practices met
PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.
Decisions
PLACEHOLDER: a second real fork
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What it cost
Outcome
- 000
- Placeholder
- 000
- Placeholder
Retrospect
PLACEHOLDER. 40 to 60 words on what you would do differently.