Kong Beer Bong

A consumer brand rebuilt for retail scale, from packaging through booth graphics.

Scope owned and directed: Directed brand, packaging, tradeshow and point-of-sale for a consumer brand that scaled to multimillion revenue inside a single year.

Brief

PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.

Constraints

Placeholder: Budget, tooling, MOQ, materials, timeline or regulatory constraint
Placeholder: A second real constraint

Process

Activities and deliverables

Activities	Deliverables
Redesign and ID: structural rework, refreshed aesthetic	Kong 2.0 product
Engineering: material upgrade, food-safe tubing, fit testing	Packaging system
Manufacturing: tooling, QA, high-volume production	Tradeshow booth
Supply chain: sourcing, freight and logistics	Point-of-sale
Kickstarter: campaign video and assets	Kickstarter video and campaign assets
Content marketing strategy for social	Social content strategy and assets

Name	Discipline	Contribution
TK	Design	TK
TK	Engineering	TK

Placeholder body. Process artifacts, rejected directions and long-form narrative live here using CalloutFigure and image components.

Where the practices met

PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.

Decisions

Outcome

Retrospect

PLACEHOLDER. 40 to 60 words on what you would do differently.