PLACEHOLDER: the choice that had to be made
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What the choice gave up. Required. The build fails if this is empty
Jogo Coffee Straw
A coffee straw that filters as you drink, taken from concept to press coverage.
- Client
- Everywhere Joe LLC
- Year
- 2019
- Role
- Design and production lead
- Outcome
- 000 Placeholder
- Scope owned and directed
- Led product design and brand through manufacture, and directed the ecommerce presence for a press-covered consumer launch.
Brief
PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.
Constraints
- Placeholder
- Budget, tooling, MOQ, materials, timeline or regulatory constraint
- Placeholder
- A second real constraint
Process
Activities and deliverables
| Activities | Deliverables |
|---|---|
| Product design through tooling | Coffee straw, in production |
| Brand | Brand identity |
| Ecommerce | Ecommerce presence |
| Crowdfunding campaign | Campaign |
Collaborators
| Name | Discipline | Contribution |
|---|---|---|
| TK | Design | TK |
| TK | Engineering | TK |
Process
Placeholder body. Process artifacts, rejected directions and long-form
narrative live here using CalloutFigure and image components.
Where the practices met
PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.
Decisions
PLACEHOLDER: a second real fork
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What it cost
Outcome
- 000
- Placeholder
- 000
- Placeholder
Retrospect
PLACEHOLDER. 40 to 60 words on what you would do differently.