PLACEHOLDER: the choice that had to be made
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What the choice gave up. Required. The build fails if this is empty
SWSH
A shooting-form sleeve that trains muscle memory, taken from coaching method to retail kit.
- Client
- Spartz Sportz
- Year
- 2021
- Role
- Design director
- Outcome
- 000 Placeholder
- Scope owned and directed
- Directed product, brand, campaign and launch photography across a soft-goods training system, coordinating soft-goods design, packaging, and the coach-facing drill pack through to ecommerce launch.
Brief
PLACEHOLDER. 60 to 90 words describing what the client came with, the actual problem, in their words. Lucas is supplying this copy.
Constraints
- Placeholder
- Budget, tooling, MOQ, materials, timeline or regulatory constraint
- Placeholder
- A second real constraint
Process
Activities and deliverables
| Activities | Deliverables |
|---|---|
| ID and soft goods: sleeve design, textile tension mapping | Shooting sleeve |
| Durability: Velcro cycle testing | Ecommerce packaging |
| Compliance: NCAA regulation review | Coach drill pack |
| Launch photography: lighting, grade, direction | Launch photography set |
| Launch: ecommerce packaging, marketing | Marketing campaign |
Collaborators
| Name | Discipline | Contribution |
|---|---|---|
| TK | Design | TK |
| TK | Engineering | TK |
Process
Placeholder body. Process artifacts, rejected directions and long-form
narrative live here using CalloutFigure and image components.
Where the practices met
PLACEHOLDER. The handoff points where one practice constrained another. This is the block that proves integration rather than asserting it.
Decisions
PLACEHOLDER: a second real fork
- Chose
- What was chosen
- Because
- The reasoning
- Cost
- What it cost
Outcome
- 000
- Placeholder
- 000
- Placeholder
Retrospect
PLACEHOLDER. 40 to 60 words on what you would do differently.